Every retailer has a dream of driving more and more organic traffic to their website so that their conversion rate goes up. Usually, customers don’t hesitate to click on that magical “Buy” option when they find your product and services useful. But the question is how you can ensure customer retention?
Of course, you have to retarget these customers to drive more sales. Well, there is an easy-to-use extension for your Magento store that has proven super beneficial in driving more sales to your eCommerce website. Let's learn more about this new extension, its uses, and its benefits. Magento Push Notification The reason we consider Magento an ideal platform for online retailers is that it has advanced and modern customizable options that allow store owners to personalize their website and make it according to the buyer's preference. Today, there are more than 2,50,000 eCommerce websites developed on Magento. Magento also keeps on improving the quality of its features becoming one of the formidable eCommerce solutions in the market. There is a super interesting extension i.e. Web and mobile push notification adds to the existing features of your Magento store. Let’s start with the web push notifications. Web Push Notification Have you ever seen a notification pop up on your screen when you hit websites? This notification asks users whether they would like to accept or block push notifications. If you accept, you will receive updates every time the admin schedules a notification. It doesn’t matter whether the website is open in your browser or not, you will receive the notification. If you click on the “Block” button, you will no longer receive any notification from that website. You won’t receive this specific notification again until you clear the browsing cache and get back to that website. When you click the allow button, a web Token is stored in the application. Till the token is saved on your cache, the users will continue to receive notifications. Users can change their preferences anytime from the browser notification settings. When browser cache is cleared, token gets disabled.. Mobile Push Just like how web push features work, mobile push extension saves the mobile's token when a customer downloads your mobile application and chooses either of the notification options. As long as the mobile app stays installed on their smartphone, they will receive push notifications from the admin's end. They can change the setting of receiving notification later. However, if they uninstall the app from their device, the device’s token details will be erased and the admin will not be able to send notifications anymore. The web and mobile push notifications are extremely important in today’s competitive world. The more people accept your request, the higher the number of subscribers you get. Using this Magento 2 Push notification, the store owners will be able to connect and interact with their users at any hour of the day. Why Push Notifications are Important? People often feel hesitant to share their personal information such as email addresses and SMS info. That said; push notifications act as the best tool to get customers' approval of sending a push notification to them without having to collect their personal data. You can even make the push notification more personalized by offering them options like “Press accept to receive a push notification every time a new product is launched in our store”. This Magento 2 extension makes it easier for store owners to build their marketing list quickly and get ahead of their competitors by maximizing their sales. So, what are you waiting for? If you have your website running on Magento 2, install the web and mobile push notification extension right away and take your online store to the next level. All the best!
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